Home Volume 13 No1 2023 Covid-19 Impacts Push Samoan Tourism Providers to Localize their Services and Activities

Covid-19 Impacts Push Samoan Tourism Providers to Localize their Services and Activities

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Rachel Bell, Natioanl University of Samoa
Julie Tuiletufuga, National University of Samoa
Peniamina Muliaina, National University of Samoa
Lupematasila Fa’atō Sila Falaniko, National University of Samoa
Raphael Semel, National University of Samoa

Abstract

The Covid-19 impacts push the Samoan tourism providers to localize their services and activities to sustain their operations due to travel restrictions and border closures. Samoa Tourism Authority Chief Executive said Samoa like the rest of the Pacific, the tourism industry has drastically affected by the border closures. The tourism providers have
up-skilled their workers and upgraded their facilities to prepare for the new normal of travel. However, the prolonged of the pandemic has made the tourism providers to turn inwardly to localize the tourism services, activities and prices of sightseeing sites, hotel facilities, food and cultural entertainments and other activities. To attract the locals to
engage and participate in these ecotourism activities to generate revenue to sustain the tourism sector. The lodges, hotels, crafting stores and cultural entertainment centres are advertising their tracking trails, sightseeing sites, food, facilities, artefacts and cultural activities with the local flavour of taste and pleasure for people to visit and enjoy.
This is a new shift for tourism providers to undertake and localize the tourism services to generate revenue to afloat the industry during this pandemic disruption. The income decreases in the family households, business houses and tourism sector in the country pushes for new re-emergence of initiatives and trends of how to operate and do the
business activities

Keywords: Covid-19, tourism providers, economic, impacts

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